Privacy Policy

Last updated March 7, 2006

At Assisted Living 101, Inc. ("Assisted Living"), we recognize that you expect privacy and security when it comes to information that personally identifies you and allows you to be individually contacted ("Personal Information"). Assisted Living has adopted the following privacy policy ("Privacy Policy") because we understand the need to safeguard the information you may be providing to us over the telephone or through this Web Site. Please read the following to learn more about our Privacy Policy.

This Privacy Policy applies to the use of the Web pages that comprise AssistedLiving101.com (this "Web Site") by consumers, who are residents of the U.S. that are over 18 years of age, and assisted living professional (assisted living professionals include, but are not limited to, owners and operators of assisted living facilities or their agents, lenders, insurers, home service professionals and other non-consumer service professionals, collectively, "Professional"). Consumers and Professionals are individually and collectively referred to as "user" or "you" or "your" who are customers of Assisted Living and its affiliates and marketing allies (collectively, "Assisted Living" or "we" or "us" or "our").

WHY WE REQUEST INFORMATION ABOUT YOU

We offer a variety of services to you, including, but not limited to, personalized searches of our extensive database of assisted living facilities, and to provide you with information, resources, tools, products and services specific to the assisted living industry and related markets. We collect and use information that we collect from you to improve your experience in using this Web Site, to aid in communications with our advertisers and you, to notify you of products, services and information that we think may be of interest to you, when we believe it will help us provide you with the services and products that you desire and as otherwise described in this Privacy Policy. To that end, we want you to understand what kinds of information we gather from you, how this information is used and safeguarded, and how you can control its use.

CONTENTS OF THIS PRIVACY POLICY

This Privacy Policy covers the following issues:

WHAT INFORMATION IS COLLECTED?

Information You Give Us: The kinds of information we collect from you will vary, depending on how you use this Web Site and what information you choose to provide through your correspondence with us (whether through email or otherwise). It's possible to browse most sections of this Web Site without submitting any Personal Information. However, if you choose to take advantage of some of our products and/or services, or to access certain of our tools or functionality, you may be asked to provide Personal Information (such as a user name and password, your full name, email address, phone number, mailing address, personal preferences, and/or, to place advertisements or participate in other e-commerce transactions on or through this Web Site, your credit card or other financial information). Certain Professionals may also be requested to provide your license number. Whenever we ask for Personal Information, we strive to provide a link to this Privacy Policy to help you understand how your Personal Information will be used before you decide whether to disclose it. You can choose not to provide us with certain Personal Information, but then you may not be able to fully take advantage of certain features of our Sites and we may not be able to provide you with certain requested information, products and/or services.

Information Collected Automatically: We automatically track certain information about you as you visit and use this Web Site to help us to better understand how this Web Site is being used and how we can enhance your overall experience and improve the information, functionality, products and services that we (and our advertisers and partners) provide to you. This information may include, for example, your computer's Internet Protocol ("IP") address, Web pages on this Web Site you've visited, the number of times you visit each Web page, what downloads and/or search queries you have made, how long you spent on particular sections of this Web Site. This automatically gathered data includes information provided through the use of "cookies" (which is described in more detail below).

Cookies are small electronic files that we send to and store on your computer hard drive, to: (1) keep track of your information for your convenience; (2) help us optimize your online experience by altering our content depending on your particular needs or browsing patterns, and to provide you with advertisements, products and services that we believe will be of interest to you; and (3) help us understand the size of our audience and their traffic patterns within this Web Site. Most Web browsers automatically accept cookies, but you can change your browser to prevent cookies from being placed on your computer without your consent. You can still use our assisted living search feature and every other function on this Web Site even though your computer will not accept cookies. Cookies, by themselves, cannot be used to discover your identity and we do not know your identity unless you tell us.

Be aware that third parties (including, but not limited to, third party content providers, merchants, sponsors and licensors) may at times be able to gather information from and about you. For example, companies that place advertisements on this Web Site, our partners and affiliates, and other companies offering products or services through this Web Site may use cookies to collect, store and use information about you and may collect information that you submit. They may also collect information about you when you visit their Web sites or otherwise communicate with them. Although we encourage such third parties to adopt and follow their own consumer privacy policies, we are not responsible for their collection and use of user information. The information practices of Linked Sites (as defined in our Terms of Use Agreement) are not covered by this Privacy Policy. You should refer to the privacy policies and statements of Linked Sites or contact their respective Webmasters to obtain information regarding their information collection, use and disclosure policies.

Clear GIFs: In addition, we and our service providers sometimes use "clear GIFs" in connection with cookies and other website functions. Clear GIFs perform administrative functions without detracting from your online experience. They may be used to perform statistical and administrative tasks including measuring site and page traffic, verifying advertising avenues and positioning images on the web. Clear GIFs do not collect Personal Information.

HOW IS MY INFORMATION USED AND SHARED?

The use of your information depends on the context in which it is collected. Therefore, pay special attention to the categories below that relate to the features of this Web Site that you wish to utilize. We may share the Personal Information we collect from you only with your consent. Unless otherwise provided in this Privacy Policy, when you provide us with your Personal Information, you consent to our collection and use of this information as described in this Privacy Policy and as follows:

  • Protection of rights. We will release Personal Information if we believe that such action is appropriate to: (1) comply with legal process, (2) enforce the Terms of Use Agreement, or (3) identify, contact or bring legal action against persons or entities who may be causing injury to us or a third party, or to otherwise protect the rights, property or personal safety of Assisted Living, its employees, other users of this Web Site or others.

  • Sale of Business Assets. We may choose to sell our business assets or to buy other businesses or assets. Personal Information is generally one of the assets sold or acquired in such transactions. Also, if we should choose to sell some or all of our assets, Personal Information, including the information collected from you through this Web Site, could be included in the transferred assets.

  • Additional Functionality. We may link information collected from you through various means, including information collected automatically and through the use of cookies and search information, or other Personal Information you provide to help us (or our listing Professionals, partners or affiliates) offer content, advertisements, products and services that we believe will be of interest to you. In addition, we may share this information, in aggregate form, with our current and potential advertisers and service providers so they can present advertisements more effectively.

  • Requested Information Exchange. If you have indicated that you want to be contacted by third parties, we may use the Personal Information we collect to select which names to provide to a particular third party in order to present you with products and services that we believe will be of interest to you, but we will not disclose this type of information, other than your contact information (information that provides a means of contacting you), to any such third party.

  • Customers: Unless you specify otherwise (see Opt-Out below), we may use the information you submit to determine which of our participating Professional(s) may be able to serve your needs. We may then forward your name and contact information (and other responses contained on any sign-up form) to the selected Professional(s), who may then contact you using that information. Any information you provide also may be used by us in accordance with the uses set out in the registration section, below. In some cases we may store these communications to Professionals, but solely for the purpose of assisting the Professional in tracking their communications.

  • Professionals: You may receive information from consumers seeking your products or services. This data may include, without limitation, the full name and other contact information of consumers as well as other responses. As protecting consumer privacy is important, we require that you treat data received from our consumers as if it was still on this Web Site and in accord with this Privacy Policy. You may only use the information sent to you for the purposes of providing products and/or services to the consumer. We require that you otherwise not share, use or transmit this information to or with any third party without the consent of the consumer. Additionally, information provided by you for the purposes of offering your products and services to others via this Web Site will be shared with others, including consumers accessing this Web Site. To the extent such information is necessary to offer such products and services it will be posted on this Web Site. This may include, without limitation, your full name, email address, license number, state of license, address, phone number, graphic images and any other data intended to help consumers identify or contact you and your products and services.

  • Emails: Unless you specify that you prefer not to hear from us, we may also use the email address you provide, at the time of registration or otherwise, to contact you for promotional or other purposes. You may have these communications terminated at any time by opting out as discussed below. If you indicate that you are interested in hearing from other companies, we may also share your contact information with such companies for that purpose. We may have to contact you from time to time to inform you of changes to this Web Site, a change in this Privacy Policy or for other administrative purposes. Administrative emails will not contain any advertisements.

  • Anonymous Data. In all other circumstances, we may use certain anonymous data automatically gathered by our servers so that we can understand how to make this Web Site more convenient and useful to our audience. In addition, we may share this information, in aggregate form, with our current and potential advertisers, service providers and listing Professionals, partners, affiliates and/or marketing allies so they can try to present advertisements and content more effectively. We may also use aggregate information to share information with the public regarding products, services, content or tools that may of interest to them.

User-Requested Services: This Web Site allows you to use our extensive search directory of assisted living facilities and may allow you to use other helpful tools, such as financial calculators and other tools many of which will not ask you to disclose any Personal Information. These tools are for your benefit, and the information you submit when you use them (typically impersonal data) is not disclosed to anyone (except, perhaps, the service provider assisting in our provision of that tool) or used for any purpose other than to provide you with the service you're seeking. However where we provide tools requiring Personal Information we may ask your permission to use the Personal Information you enter in order to offer services, products or information that we believe may be of use to you or to merge such Personal Information into your profile registration. When using such tools consumers will be given the opportunity to opt-out of sharing or storing such information, however exercising the opt-out may restrict the functionality of the tool (including your ability to use the tool at all). If the service you request requires submission of financial information, such as a credit card number for an online purchase, rest assured that this financial information is used only for processing your payment, and, with respect to consumers, is not retained after completion of your order (we may, however, retain Professionals' financial information as is necessary or expedient to maintain and service the account). We may, however, store your non-financial order information for accounting purposes and to help us understand your preferences better, so that we can offer you products or services in the future that you may find useful.

Solicited Information: You may occasionally see contests, surveys and other features of this Web Site that ask you to provide us with Personal Information. When you choose to respond to these requests, the Personal Information you offer may be used for several purposes. These include providing information to third parties as necessary for prize fulfillment and other aspects of any contest, sweepstakes, game or other promotion. If we are going to use your Personal Information for any other purpose, we will notify you of that purpose and give you a chance to opt-out before responding to our survey or participating in our contest, sweepstakes, game or other promotion. Any contest, sweepstakes, game or other promotion that is accessible through the Site is governed by specific rules. By entering any such contest, sweepstakes, game or other promotion, you will become subject to those rules. We urge you to read the applicable rules, which are linked from the particular contest, sweepstakes, game or other promotion.

Children's Privacy: This Web Site is directed to an audience consisting primarily of the elderly and assisted living and related professional markets and no portion of this Web Site is directed to children under the age of 13. We do not collect Personal Information from any person we actually know is a child under the age of 13. If we become aware that Personal Information regarding an individual under the age of 13 has been stored, we will promptly delete it from our records.

User-Initiated Communication: From time to time, portions of this Web Site may enable you to send email to us or to third parties. Whenever you choose to initiate these kinds of communication with us, or anyone else, you may expect to be contacted in return.

CAN I CONTROL THE USE OF MY PERSONAL INFORMATION?

Yes. This Privacy Policy is intended to help you understand how any information you share with us might be used. If you feel concerned about any of these uses, you might elect not to participate in certain services, features or products that we offer. We will not collect Personal Information about you without your knowledge, so the decision whether or not to share this information is completely up to you.

HOW DO I "OPT-OUT"?

You also have the ability to terminate email correspondence from us at any time. You may be given the chance to opt-out of mailings when you disclose your email address to us. Further, all of our email correspondence contains an "Unsubscribe" link at the conclusion of the message. To opt-out, simply click the link, and you will be opted-out of future messages from that particular email service. To opt-out or request that we not use your Personal Information to market information to you, please click here to email us with your request.

Certain content, products, services, and tools available on the Sites (and certain enhancements thereto) are dependent upon the collection and use of non-personally identifiable information and may not include an opt-out opportunity unless Personal Information is directly used for such content, product, service or functionality.

HOW CAN I ACCESS AND CHANGE MY INFORMATION?

To view, edit or delete the Personal Information you submitted to us as described above:

  • Consumers: follow the instructions found in the "My Profile" area of this Web Site where you registered or submitted Personal Information. If you would like us to no longer use your Personal Information we may gather from you to market information to you, please click here to email us with your request.
  • Professionals: you may edit your information by returning to the area of the Site where you registered and modifying the information there or by calling our Customer Care Center at (800) 730-4984. By contacting Customer Care to make such changes, you expressly authorize Customer Care to access your data for the purposes of completing your requested edits, modifications and/or deletions.

HOW IS MY INFORMATION PROTECTED?

Whenever Personal Information about you is stored on our computers, that information is password-protected from unauthorized access or use. In addition, this information is kept on servers that are located behind a firewall. We will only transmit or ask for this information over secure Internet connections, using SSL (Secure Sockets Layer) encryption, the currently accepted standard for online security. Your information are stored on secure, designated servers and access is limited to individuals charged with using such information only in connection with processing your requests for products and services; provided, however, that those orders processed by our partners, marketing allies and service providers that provide the service or product requested may store such information on their servers which are governed by such third party's privacy policy.

We encourage you to let us know immediately if you suspect that the information you share with us is being used in any way contrary to this Privacy Policy. Finally, unfortunately no data transmission over the Internet or the storage of information on servers can be guaranteed to be 100% secure and while we strive to protect your personal information (as described herein); we cannot guarantee or warrant its complete security. To contact us, please send an email to: Webmaster@AssistedLiving101.com.

EFFECTIVE DATE AND MODIFICATIONS

You understand that you are responsible for regularly reviewing these Terms. Access to or use of the Content after any such change shall constitute your consent to such change. Unless explicitly stated otherwise, any new features that change or improve the Content shall be subject to these Terms, as modified from time to time. This Privacy Policy is effective as of the date first written above and may be updated and modified from time to time by us in our sole discretion. You understand that you are responsible for regularly reviewing If we choose to update or modify this Privacy Policy; such updated or modified policy shall become effective five upon posting on this Web Site. Accordingly, we encourage you to periodically review this Privacy Policy to keep apprised of our current privacy practices. If you do not agree to any provision of this Privacy Policy, or any update or modification thereto, please do not use this Web Site.

Contacting Us

If you have concerns about this Privacy Policy or our privacy practices in general, contact us at:

Privacy Administrator
Assisted Living 101, Inc.
1251 E. Dyer Road, Suite 210
Santa Ana, CA 92705
Fax: (714) 263-8291
Email: Privacy@AssistedLiving101.com
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